About this project:
Created in 1971, Free Record Shop is the largest retail supplier of music, dvds and games in Holland. As part of the company’s recent rebranding, Soletransmission created a brand story film which included product imagery, animated graphics from their graphic restyling, 3D Animation of their new interior store design and a strategic brand message, all of which created an cohesive brand feeling. This film was initially created in the hopes of winning the creative pitch for the agency involved, but as the project gained momentum, many versions were created to educate and inspire core staff and all internal employees. The film style/direction was then used as a style guide for Free Record Shop‘s subsequent television commercials and online campaigns.