More about this project:
TNT works together with the World Food Programme during natural disasters such as earthquakes and tsunamis. In order to maximize their assistance and company pride, TNT created a Global Emergency Response Team. Soletransmission was responsible for creating a unique visual way of connecting TNT‘s internal staff for the launch of this project and produced engaging experiences that reached over 200.000 employees worldwide. This was done through such channels as Branding,Website, Interactive Games, Radio, Posters, Emergency Clothing and Film. All of these items were then used in role-play emergency training situations by all Emergency Response Staff in Holland, Italy and India. This campaign raised awareness in all TNT employees and included the recruitment of specific workers to assist and be supporting partners in logistical situations worldwide.